Video: Creating a SEO strategy (with Webmaster Tools!)

Webmaster Level: Intermediate









Wondering how to begin creating an organic search strategy at your company? What’s a good way to integrate your company’s various online components, such as the website, blog, or YouTube channel? Perhaps we can help! In under fifteen minutes, I outline a strategic approach to SEO for a mock company, Webmaster Central, where I pretend to be the SEO managing the Webmaster Central Blog.

Fifteen-minute video to help your create the SEO strategy at your company

The video covers these high-level topics (and you can skip to the exact portion of the video that might be of interest):









Creating a SEO strategy

• Using Webmaster Central as mock company


• Building an SEO strategy


• 
  
  
  
  1. Understand searcher persona workflow
  
  
  2. Determine company and website goals
  
  
  3. Audit your site to best reach your audience
  
  
  4. Execute and make improvements
  
  
  
  


• Overcoming obstacles

Feel free to reference the slides as well.









Written by Maile Ohye, Developer Programs Tech Lead

via Google Webmaster Central Blog http://googlewebmastercentral.blogspot.com/2013/11/video-creating-seo-strategy-with.html

http://seocompanyadvice.com/video-creating-a-seo-strategy-with-webmaster-tools/?utm_source=rss&utm_medium=rss&utm_campaign=video-creating-a-seo-strategy-with-webmaster-tools