30 day challenge: better email handling

Some relatives were visiting this past week, so my inbox has a triple digit backlog. That’s after aggressive pruning of mailing lists and so on. Nearly all of those emails mention me in a “to:” or “cc:” line and request a response. Some observations:

- roughly 40% of those emails are from the outside world (that is, not from colleagues at Google).

- only 5% of my emails are from people who are actually on my team.

- 3% of my current emails are about internal legal matters.

- 1% are from public relations folks.

- about 10-12% of those emails are about a couple recent internal projects that aren’t related to webspam but that I’m helping with.

My 30 day goal this month is to get to a better place with email. Heck, I might make “better email habits” an ongoing 30 day challenge until things are in a better place. Could I get to a healthier place in three months? Four months? I have no idea how long it will take, but email represents my largest source of work stress. When I’ve tracked my time in the past, it takes me about three hours a day to keep from falling behind on email. If my whole day is full of meetings, then I’m spending several hours at night to keep my head above water. Does anybody else tackle email on their vacation so it’s not as bad when they get back? Some of you do, right?

At 40% of my overall load, it’s clear to me that I have to do something different for emails from the outside world. For years I tried to answer everyone who emailed me. I’m going to have to go “lossy” and just let some of those emails drop.

I need to think about whether it makes sense to write a blog post like Chris Sacca did (which

Rick Klau recently surfaced) that tries to address the common things that people email about. Then again, Rand Fishkin did something like that at http://moz.com/rand/making-email-more-scalable/ and he reported that he ended up with “a bunch of very angry people” when he pointed them to a blog post.

So I’m not sure whether it’s better not to reply, or to write up a canned response or maybe a blog post or a flowchart that I can point people to. If you have tips that have worked for you to make email more manageable, let me know in the comments below.

via Matt Cutts: Gadgets, Google, and SEO http://www.mattcutts.com/blog/30-day-challenge-better-email-habits/

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